Lumina Homes Shares Success Stories at The ViCon


Last June 24 and 25, the Villar Group of Companies held the country’s first and the largest virtual property expo. The Villar Group Convention, also known as the ViCon, brought together the country’s largest real estate brands in one massive virtual property conference, allowing participants to learn more about the industry through a series of live webinars and reserve property online.

During the first day of the event, they invited various experts to share their vast knowledge of the industry.

Among the ViCon speakers are David Leechiu, the CEO of Leechiu Property Consultants Inc. Speakers, including Joey Bondoc, Colliers Philippines’ research division head; Pam Pastor, a lifestyle and pop culture journalist and editor Philippine Daily Inquirer; and Doris Dy, a professional interior designer.

On the second day of the virtual event showcased the various brands gathered by Villar Group of Companies like the Vista Land and Golden MV, including Bria, Lumina, Lessandra, Camella, Crown Asia, Brittany, Camella Manors, and Vista Residences. Golden Haven, the Philippines’ largest death care property developer, joined commercial space developer Vistamalls, Inc. in the two-day event.

Lumina Homes was one of the presenters who shared success stories and raffled off attractive prizes on the 24th and 25th of June at The Villar Group Convention (The ViCon).

Lumina Homes, the affordable housing arm of Vista Land, demonstrated its unrivaled efforts and accomplishments over the last eight years.

Lumina Homes has become a household name in less than a decade by generously sponsoring house and lot awards for over 40 series on various television networks.

“We in Lumina are very grateful for the active support of our partner sales network, which adjusted to the changing landscape of real estate selling with us. Our strengthened partnership will undoubtedly lead to achieving our goals in the shared mission of providing affordable homes.” – Engr. Joemi Tan, Division Head of Lumina Homes, expressed his appreciation to everyone, particularly the partner sales network, in his statement.

Lumina was a game-changer in digital advancements in real estate sales even before the epidemic, which has only become more critical in this challenging period. The country’s first mass housing company introduced an online reservation system that incorporates an interactive project map.

Lumina was also the first developer to open stores on major online shopping sites, selling affordable houses and lots and frequently discounted reservation vouchers.

Aside from Lumina’s wide presence in social media sites and messaging apps, it takes pride in its best tech practices, including:

  1. Text automation for faster billing and contact info update.
  2. Creation of Juan Support, the virtual assistant for all Lumina Homes queries.
  3. A separate chatbot named Juan ZoBot for housing inquiries on the Lumina website.
  4. Lumina Online Appointment System.
  5. The downloadable Lumina e-Services app.

Lumina Homes has been diligent in conducting online events for its residents, future purchasers, salespeople, and staff, adapting to new-normal ways and embracing the benefits of virtual events.

It has completed its annual awards, Gawad Lumina, as well as the Lumina-wide DigiCon, Kumustahan sa Bayan ni Juan Admin & Pag-ibig Summit, and Admin & Bank Summit in the last year.

Lumina Homes The ViCon


These initiatives have resulted in spectacular development in the brand’s reservation sales and network and many awards from organizations such as Pag-IBIG Fund and BestStartUp.Asia.

Outside of the digital sphere, Lumina continues to develop safe homes across the country to provide Filipinos with more affordable housing options. Lumina Homes is expanding its geographic reach, with over 100 projects in over 50 key cities and municipalities across the country.

Aside from building houses and lots, the company recently introduced its first integrated vertical community, Prima Tanza, in Cavite.

Lumina Homes generously raffled off some fantastic prizes during The ViCon, as promised!

The ViCon Lumina Cool Deals Raffle awarded prizes to several purchasers who reserved a Prima Tanza condo unit and Lumina house and lot during the event.

Mary Rose Dela Cruz, the grand prize winner, received a P30,000 reduction on her downpayment.

AllDay Supermarket gave each of the five lucky winners a P2,000 shopping gift:

  1. Reynaldo Dumaual
  2. Bernard Sigue
  3. Alexter Martinez Guatiz
  4. Jaymart Dela Cruz Alonzo
  5. Ritchie Dalisay Espital

All attendees who just came to The ViCon and watched Lumina Homes’ The Own Your Home Series also had the chance to win exciting prizes.

Php500 worth of AllEasy Load winners:

  • Ana May Factuar 
  • LA Guasis 
  • Marco Cortez 
  • Mark De Guzman
  • Ma. Lourdes Baez

Php500 worth of AllDay Grocery winners:

  • Junel Jumagbas 
  • Gracelyn Soliva 
  • Joan Domingo
  • Danilo Factoran
  • Florie May Valle

Winners of Cash worth Php 1,500:

  • Joyce Ann Esguerra 
  • Michael Bala 
  • Lalaine Tobias

The ViCon was definitely crowned victorious, and it is well worth repeating every year. Lumina Homes is committed to bringing more pleasure and excitement online among the many Juans looking for a beautiful house and lot to call their own till that time comes.

For more information about Lumina Homes and Prima Tanza, visit www.lumina.com.ph.


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