The Coffee Bean & Tea Leaf

Jollibee Group-owned The Coffee Bean & Tea Leaf Named Top 10 Brand in Kuwait for Customer Satisfaction


Jollibee Group’s global brand for coffee and tea, The Coffee Bean & Tea Leaf (CBTL), has recently been cited as among the Top 10 Brands in Kuwait, according to the 2023 Service Hero Customer Satisfaction Index (CSI) Awards. CBTL has also been ranked Top 1 in the Café Category.

The CSI Awards is an annual recognition program that honors companies in Kuwait that deliver exceptional customer service. Over 500 brands across 20 categories were surveyed.

The CSI measures three key service factors: expectations, overall satisfaction, and likelihood to recommend. It also measures a number of service dimensions such as staff, location, product quality, value for money, speed, reliability, location, fixing complaints, call center, digital and delivery services. 

“We are incredibly proud of our team in Kuwait for earning this recognition. Their dedication to providing exceptional service and high-quality coffee and tea experiences underscores our core values and rich heritage of serving the best specialty coffee and tea at the highest quality with care in every cup.” 

John in de Braekt, Global CEO of The Coffee Bean & Tea Leaf, commends the CBTL team in Kuwait

The Coffee Bean & Tea Leaf was first launched in Kuwait in 2004 with the brand’s Kuwaiti international franchise partner, Abdulghani Al Ghunaim, Chairman of Al-Ghunaim Trading Co. Ltd. CBTL has 73 cafes in Kuwait to date and is looking to reach 100 cafés by 2025.

“We are honored to be recognized as a Top 10 Brand in Kuwait.” 

“As one of the leading food and hospitality companies in Kuwait, we are committed to consistently meeting, if not surpass, our guests’ expectations for exceptional experience, not only in service but also in taste.”

said Al Ghunaim.

“This award is a testament to the dedication of our teams in product innovation and consistently enhancing our guest experience. We are grateful to our loyal customers in Kuwait for their continued support.”

Al Ghunaim added.

Jollibee Group flagship brand for coffee and tea

The Jollibee Group acquired CBTL in 2019. The acquisition of the specialty coffee and tea brand was the company’s largest and most multinational so far with a business presence in 24 countries. Currently, CBTL has 1,172 stores worldwide as of February 2024.

“Congratulations to our CBTL team in Kuwait for this outstanding recognition. Being recognized as a top café for customer satisfaction is a great example of living our Jollibee Group mission of serving great-tasting food, bringing the joy of eating to everyone.”

Jollibee Group President and CEO Ernesto Tanmantiong congratulated the CBTL team in Kuwait on their recent recognition, highlighting its consistency with the Jollibee Group’s mission.

Another Jollibee Group global brand, Jollibee, is also included in the Top 10 Brands for Customer Satisfaction in Kuwait.

To learn more about Jollibee Group, visit

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