Bernardo Serrano Lopez

AXA appoints Bernardo Serrano Lopez as President and CEO for Philippines


Insurance leader AXA has appointed long-time industry trailblazer Bernardo Serrano Lopez as President and Chief Executive Officer of its Philippines business. After serving as the CEO of AXA Colpatria, which he built to be the third-largest insurance provider in Colombia, for a successful period of time, Bernardo Serrano Lopez joins AXA Philippines.

Bernardo Serrano Lopez is an industry veteran with more than 20 years of senior leadership experience. He began his journey with AXA in Chile in 1998 before he was appointed Regional CEO for AXA Latin America in 2001 and subsequently General Manager of AXA Spain in 2003. Between 2006 and 2011, Serrano López left AXA to set up his own successful company.


In 2011, he rejoined AXA as CEO of AXA Brazil, overseeing the arrival of AXA in South America. He was later appointed as Deputy CEO of AXA Colpatria in 2014, where he led the company’s entry into Colombia. He was named CEO of AXA Colpatria in 2016.

“With Bernardo’s extensive experience as a Chief Executive Officer in the insurance industry and his entrepreneurial spirit and track record of transforming businesses, he is the perfect lead for our strategic ambitions in the Philippines.”

Said AXA Asia and Africa CEO Gordon Watson.

“AXA has been part of my professional life for more than two decades, and I am thrilled to join one of the fastest-growing markets for insurance, here in the Philippines,”

“I look forward to bringing a fresh perspective to AXA Philippines as we continue to work together to help our customers protect what matters most to them.”

Said Serrano Lopez

Serrano Lopez has a Master of Business Administration Degree from IESE Business School in Barcelona, and a bachelor’s degree in Business and Economics from the University of Navarra, Spain. He is fluent in many languages including English, Spanish, Portuguese, and French.

For more information about the AXA Philippines and its products, you can visit their website at


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